Travel Trade Product Development Consultancy for West Midlands Growth Company
Awarded 04 Jan 2024
About
West Midlands Growth Company Ltd e-Tendering awarded a contract to White Stag Tourism Ltd for consultancy support in travel trade product development.
The appointed tourism consultant, with extensive travel trade sector experience, will work alongside WMGC's Travel Trade Manager to support visitor, cultural, and sporting attractions, experiences, and accommodation providers across the West Midlands in becoming 'export ready'.
This includes helping businesses shape and develop new product with target market knowledge, distributing product through appropriate B2C channels such as Tourism Exchange Great Britain (TXGB), educating tour operators and travel buyers on West Midlands destinations and products, developing new travel trade ready themed itineraries, sales collateral, and sales and training decks, leading generation and operational support for travel trade buyers/operators FAM visits, and proposing and leading on travel trade press articles and trade press visits.
The contract value is AUD 26,500.
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