Stakeholder Advocacy Campaign for Adoption Awareness by Leeds City Council
Awarded 30 Sep 2019
About
Leeds City Council awarded a contract to Home For Good for the development and implementation of a stakeholder advocacy campaign focused on adoption awareness.
The campaign involved working with community leaders and organisations, including faith leaders, congregations, and groups, to introduce adoption, provide advice on myth-busting and the needs of children requiring adoption, and promote the assessment process and qualities needed from adopters.
The campaign utilised the #YouCanAdopt hashtag during National Adoption Week and until 29 November 2019, referenced partnership with the National Adopter Recruitment Steering Group, signposted enquiries to First4Adoption, and made digital materials available for wider dissemination.
The contract value was £20,000.
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