Specialist Communications Consultancy for HMRC Story Campaign Strategy

About

H M Revenue and Customs awarded a contract to THE ENGINE GROUP LIMITED for specialist communications consultancy to shape the HMRC Story campaign.

The scope included conducting a critical review of draft campaign objectives and the proposed evaluation framework, proposing a viable and effective campaign strategy for the financial year until March 2022 with an outline strategy for the following three years to April 2025, proposing suitable campaign messaging, and assessing the suitability of existing HMRC internal brands for the campaign, including how they may work as a brand hierarchy and whether any new elements are needed.

The contract value was AUD 37,000.