Social Media Partnership for National Lottery's Birmingham 2022 Commonwealth Games Campaign
Big Lottery Fund, operating as The National Lottery Community Fund · Awarded contract
AwardedSocial Media Partnership for National Lottery's Birmingham 2022 Commonwealth Games Campaign
Awarded 29 May 2022
Awarded29 May 2022
Value£210,000.00
SupplierLADBIBLE GROUP LIMITED
RegionUnited Kingdom
CategoryArts & Culture
Ended 4y 1mo ago4mo term
Awarded 29 May 2022Expired 29 Sept 2022
About
Big Lottery Fund, operating as The National Lottery Community Fund, awarded a contract to LADBIBLE GROUP LIMITED for a social media partnership to create and publish social media content for the National Lottery Promotions Unit's Birmingham 2022 Commonwealth Games campaign.
The partnership aimed to generate media coverage and digital content highlighting the role of National Lottery players in supporting the four home nation teams before and during the Games, and to inspire pride in that contribution.
The content was published on a channel with a substantial audience of the target demographic of 18-34-year-olds in the UK.
The contract value was £210,000.
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Social Media Partnership for National Lottery's Birmingham 2022 Commonwealth Games Campaign
Won by LADBIBLE GROUP LIMITED · Big Lottery Fund, operating as The National Lottery Community Fund
£210Kawarded
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