Research on Consumer Behaviour and Falsified Medicines Online
Awarded 07 Dec 2015
About
The Medicines and Healthcare Products Regulatory Agency awarded a contract to Solutions Strategy Research Facilitation Ltd for research on consumer behaviour related to falsified medicines.
The research aims to verify what and who influences individuals to buy medicines online, the customer journey and buying decision process, what consumers look out for when buying medicines and medical devices online, and how motivation factors relate to each other and vary across people and product types.
It also examines online and offline sources used for health and wellbeing information, attitudes and perceptions towards counterfeit, falsified, unlicensed and non-compliant medicines and medical devices, perceptions of risks of buying online, awareness and understanding of the CE Mark in product purchasing, broader context of attitudes and perceptions shaping buying behaviour (including sexual and general health, body shape and identity, and cognitive enhancement pills in study or clubbing contexts), understanding of counterfeiting and falsification and the language used to describe these activities, and which motivational propositions would resonate with different audience segments.
The contract value is AUD 20,000.
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