Qualitative Research on Commercial Practices and Patient Safety in Eye Care Sector
Awarded 01 Dec 2025
About
The General Optical Council awarded a contract to Shift Insight Ltd for qualitative research to understand the nature and extent of commercial practices in the eye care sector and their impact on patient safety.
The research involved designing and conducting the study, then analysing and reporting findings from GOC registrants (optometrists and dispensing opticians), non-GOC regulated eye care staff, optical businesses, and patient representative groups.
The aim was to explore the nature and extent of commercial practices, any detrimental impact on patients and the public, any detrimental impact on individual registrants, the views of businesses on balancing safe patient care with commercial operation, and potential actions to mitigate detrimental impacts.
The contract value was £39,801.29 (AUD 39,801.29).
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