Partnership Marketing for Petfished Campaign to Defra
Defra Network eTendering Portal · Awarded contract
AwardedPartnership Marketing for Petfished Campaign to Defra
Awarded 17 Jun 2020
Ended 5y 7mo ago10mo term
Awarded 17 June 2020Expired 30 Mar 2021
About
Defra Network eTendering Portal awarded a contract to 23Red for partnership marketing services in support of the Petfished campaign, which aims to reduce demand for puppies and kittens sold by third parties and supplied by low-welfare or illegal breeders.
The campaign educates audiences about the risks of buying from unscrupulous sellers, disrupts the purchasing journey by encouraging research on sellers, and challenges perceptions that low-welfare breeders are easy to spot.
The contract value was AUD 24,916.7.
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Partnership Marketing for Petfished Campaign to Defra
Won by 23Red · Defra Network eTendering Portal
£25Kawarded
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