Media-Buying Services for NEST Test-and-Learn Advertising Campaign
Awarded 01 Dec 2021
About
National Employment Savings Trust (NEST) awarded a contract to Anything Is Possible Media Limited for the provision of media-buying services for a test-and-learn advertising campaign, executed and delivered via programmatic channels.
The campaign, valued at AUD 83,333, may comprise up to three phases and aims to encourage Nest pension-holders to activate their member account online.
The first phases were scheduled to run between December 2021 and February 2022, complementing email campaigns and unpaid social media messaging.
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