Media Buying Services for Destination City Marketing Strategy
Awarded 23 Jul 2023
About
City of London Corporation awarded a contract to N/A for media buying services in relation to the Destination City marketing strategy.
The scope included integrated media planning with PR and creative teams, media strategy and schedules, campaign ideation, audience and market insights, paid media partnership scoping and activation, media acquisition, negotiation and buying, campaign implementation, optimisation, management, digital campaign reconciliation and reporting, post-campaign measurement and analysis, and production requirements communication for paid media.
The contract value was AUD 100,000.
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