Media Buying and Strategy Services for Ordnance Survey
Awarded 22 Jan 2019
About
Ordnance Survey awarded a contract to Hunterlodge Advertising Ltd for digital media strategy, buying, optimisation, and reporting over a two-year period, with an option to extend for a further year.
The partnership aimed to support long-term growth targets through a strategic, planned, and targeted approach to media, using business data to drive improved performance and ROI, driving profitable sales across the existing product portfolio, supporting new product and service launches, building awareness and engaging new audience segments, and managing the transition from paper to digital.
The contract value was AUD 1,020,000.
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