Media Buying and Channel Strategy Planning Services for English Heritage (2024-2027)
English Heritage-Marketing · Awarded contract
AwardedMedia Buying and Channel Strategy Planning Services for English Heritage (2024-2027)
Awarded 01 Apr 2024
Awarded01 Apr 2024
Value£13,000,000.00
SupplierMcCann Erickson Central Ltd
RegionUnited Kingdom
CategoryArts & Culture
Expires in 2y 5mo5y term, 52% elapsed
Awarded 1 Apr 2024Expires 31 Mar 2029
About
English Heritage-Marketing awarded a contract to McCann Erickson Central Ltd for media buying and channel strategy planning services from 2024 to 2027, valued at £13,000,000.
The contract covers channel-neutral, through-the-line marketing channel strategy planning and media buying for English Heritage sites and events at local, regional, and national levels, along with optimisation, evaluation, reporting, and account management.
The objective is to help achieve 6.5 million total visitors from 2024 with an annual increase.
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Media Buying and Channel Strategy Planning Services for English Heritage (2024-2027)
Won by McCann Erickson Central Ltd · English Heritage-Marketing
£13.0Mawarded
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Key datesSite visit 14 Oct, closes 28 Oct
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