Media Advertising Sales for BBC Proms Print and Digital Publications

About

The British Broadcasting Corporation (BBC) awarded a contract to Century One Publishing Limited for the sale of advertising space in BBC Proms print projects, including the BBC Proms Guide (maximum 49pp + 2 covers) and BBC Proms Programmes (advertising shell common to all programmes 48pp + 2 covers; per concert adverts up to 5pp per concert).

The programmes are distributed at concert venues such as the Royal Albert Hall and Cadogan Hall, while the Proms Guide is sold through major retailers including Amazon, WH Smith, Waterstones, Blackwells, and independent bookstores, as well as in eBook and ePDF formats.

The anticipated print run for the 2022 Proms Guide was no more than 55,000 copies, with variable print runs for programmes per concert.

The supplier was also required to adapt to changing digital publication models by selling advertising across digital formats and platforms as agreed with the BBC, with expectations for year-on-year increases.

The contract value was AUD 365,000.