Marketing Consultancy Services for Transport for Greater Manchester

About

Transport For Greater Manchester awarded a contract to The Behaviours Agency Limited for marketing consultancy services.

The contract, valued at AUD 98,000, was procured through a 3 quote exercise for discreet, low value, time-bound services.

The scope included development of a strategic marketing framework—defining commercial objectives, audience and behavioural personas, a behavioural change plan, and marketing strategy with messaging and channel framework—and management of a specific marketing campaign, covering campaign ideation and concepting, asset creation, and a campaign toolkit with messaging, graphics, and channel templates.