Highlands and Islands Transport Partnership (HITRANS) · Awarded contract
Awarded

Marketing Campaign for Electric Bus Service in Rural Moray

Awarded Unknown

View live tenders
AwardedNot specified
Value£67,995.00
SupplierFlourish Marketing Ltd
AgencyHighlands and Islands Transport Partnership (HITRANS)
RegionScotland
CategoryTransport & Logistics

About

Highlands and Islands Transport Partnership (HITRANS) awarded a contract to Flourish Marketing Ltd for the development and implementation of a marketing campaign for an electric bus service in Moray.

The service, part of the European INTERREG North Sea Region project Green Passenger Transport in Rural Areas (G-PaTRA), introduced a scheduled bus route from Aberlour to Forres via Knockando, providing commuter and social links to rural areas previously without regular bus services.

The project aimed to test the efficiency and reliability of an electric vehicle in a challenging rural environment and promote a carbon-neutral alternative to car travel on the corridor.

The contract value was AUD 67,995.

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