Cornwall Council · Awarded contract

Awarded

Marketing and Engagement Support for Transport for Cornwall Bus Partnership

Awarded 02 Jul 2023

View live tenders

Awarded02 Jul 2023

Value£28,000,000.00

SupplierIntegrated Transport Planning Ltd (ITP)

AgencyCornwall Council

RegionUnited Kingdom

CategoryTransport & Logistics

Ended 1y 4mo ago2y term

Awarded 2 July 2023Expired 1 July 2025

About

Cornwall Council awarded a contract to Integrated Transport Planning Ltd (ITP) for marketing, information, and engagement support for Transport for Cornwall, a partnership of public transport providers.

The contract, valued at AUD 28,000,000, aimed to provide resources to drive forward plans around branding, marketing, communications, information provision, and behaviour change to encourage modal shift to buses.

The partnership also included a four-year, £23.5 million low fares pilot that commenced in April 2022 and ends on 31st March 2026, the only such scheme in the country, to understand the impact of low fares on patronage.

The winning bidder was expected to create a Marketing, Engagement and Communication (MEC) function to provide leadership and direction to the Council and bus operators, coordinate partners, and promote collaboration with the customer at the heart of everything.

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2 new transport and logistics tenders

Council Road-Based Passenger Transport Services Framework – Traditional and Demand-Responsive Bus ServicesTransport & Logistics · Closes 28 Nov 2037

Passenger Transport Services to Wirral Council Establishments – 3-Year Framework with 1-Year OptionTransport & Logistics · Closes 23 Feb 2029

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