Marketing Agency Services for Sustainable Transport and Healthy Homes Campaigns in Southampton
Awarded 04 Sep 2022
About
Southampton City Council awarded a contract to Lynn Group Limited for media planning and buying, asset design, and campaign evaluation for two campaigns: Hampshire's sustainable transport brand My Journey Travel Demand Management marketing campaign and the Southampton Healthy Homes campaign, which maximises uptake of grants for heating, insulation, and low carbon improvements.
The agency will research, plan, and buy media space in the identified geographical area and target audience, design creative assets for My Journey only, and optimise the campaigns throughout.
The My Journey campaign includes a full evaluation of impact on travel behaviours.
The contract value is £69,615.
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