Market Research Framework Agreement for Royal Botanic Gardens, Kew
Awarded 25 May 2025
About
Royal Botanic Gardens, Kew awarded a contract to Mustard Market Research Ltd, Morris Hargreaves McIntyre, The Nursery Research & Planning Ltd, and Decision House Limited for a market research framework.
The framework aims to build longer-term relationships with high-quality, agile, cost-effective suppliers who understand the RBG Kew brand.
The suppliers will deliver a range of market research projects across various audience groups, including members, paying visitors, donors/patrons, digital visitors, prospective visitors/customers, and broader audiences.
The research supports RBG Kew's marketing and communications, membership activities, public programmes, digital and visitor experience, fundraising/development, and commercial activity.
Suppliers are required to have experience in customer experience research, brand research, product development, market testing, audience understanding, pricing analysis, and segmentation within cultural attractions, leisure, tourism, hospitality, or retail sectors.
They must be proficient in both online and on-site methodologies, conduct qualitative and quantitative research, and process large volumes of data.
The contract value is AUD 750,000.
Similar open tenders12
Other similar contracts12
Unlock the full platform.
7 days free, then £36/GBP per month. Cancel anytime.
What you get
Find
Find consultancy and legal tenders in London in one place.
We monitor central, devolved and local government portals in near real time and update the feed as tenders are published, so you check one place instead of many.
Alerts
Open tenders like this contract, sent to you.
Tell us what you are looking for and we email you when a matching tender is published.
GmailAssess
Size up a tender in minutes.
Before you open a single document, get the requirements, a likely value and who you would be up against.
Market
Follow this supplier and get alerts when they win again.
Awarded contracts with the supplier and the value, so you can check prices, spot competitors and find work that is coming back to tender.
Pipeline
Track your bids from interested to won.
Save a tender in one click and move it through each stage as you work on it.
GovBot
Ask a question in plain English.
Find tenders, look up a supplier, or check who won a contract. Just type what you need.
Get started
Get consultancy and legal tenders in London by email.
Find the tender, size it up and track the bid, in one place.
7 days free, then £36/GBP per month
