Market Research and Business Development Consultancy for Japanese Corporate Partnerships

About

University Of Edinburgh awarded a contract to Intralink for market research and business development consultancy focused on Japanese corporate partnerships.

The scope included regular face-to-face meetings and conference calls with existing Japanese corporate partners, joint conference calls with UoE executives, identification of opportunities with new and existing partners through extensive market research, validation of primary and secondary-source material via rigorous cross-referencing, and profiling of relevant companies including key decision makers.

The contract also covered arranging and accompanying UoE executives on at least two visits to Japan to meet with target companies and organisations, with timing mutually agreed.

The final report was to include an options assessment, go-to-market recommendations, and a sales plan/strategy.

The contract value was £43,800.