Newcastle University · Awarded contract
Awarded

Provision of International Market Research and Business Development Services in China for Newcastle University

Awarded 04 Nov 2022

View live tenders
Awarded04 Nov 2022
Value£482,169.00
SupplierINTO University Partnerships
AgencyNewcastle University
RegionNorth East
CategoryConsultancy & Legal
Ended 1y 3mo ago2y 9mo term
Awarded 4 Nov 2022Expired 30 July 2025

About

Newcastle University awarded a contract to INTO University Partnerships for the provision of international market research and business development services in China, valued at £482,169.

The firm was engaged to support the University's China strategy and contribute to its Global Strategy through dedicated staff based in major Chinese cities including Beijing, Shanghai, and Guangzhou.

The scope included implementing university strategies, assisting with marketing, student recruitment, partnership development, and brand promotion, developing networks with local government, institutions, and industries, acting as a point of contact for university staff and external partners, collaborating with UK organisations in China, developing the University's agent network, delivering conversion activities, and enhancing the University's profile, brand awareness, and reputation in China.

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