Integrated Schools Marketing Campaign for UK Teachers by British Council
BRITISH COUNCIL(THE) · Awarded contract
AwardedIntegrated Schools Marketing Campaign for UK Teachers by British Council
Awarded 15 Mar 2021
Awarded15 Mar 2021
Value£75,000.00
SupplierTES Global Ltd
AgencyBRITISH COUNCIL(THE)
RegionUnited Kingdom
CategoryEducation & Training
Ended 4y 8mo ago1y term
Awarded 15 Mar 2021Expired 15 Mar 2022
About
The British Council awarded a contract to TES Global Ltd for an integrated annual marketing campaign targeting UK school teachers from March 2021 to February 2022.
The campaign aimed to reach 300,000 teachers across three audience segments: Keen to Learn (160k), Internationalists (80k), and Language Lovers (80k), with tailored messaging.
The supplier was expected to cross-reference British Council audience segments with its own teacher profiles to deliver relevant content.
The contract value was £75,000.
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Integrated Schools Marketing Campaign for UK Teachers by British Council
Won by TES Global Ltd · BRITISH COUNCIL(THE)
£75Kawarded
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