Graphic Design for Science Museum Group's Interactive Gallery and Marketing Campaign
Awarded 29 Mar 2015
About
The Science Museum Group awarded a contract to Objectif for the development of a comprehensive graphics package for its new Interactive Gallery, including all 2D interpretive and environmental graphics, as well as the creative concept for the associated marketing campaign.
The contract, valued at AUD 12,000, required a fully integrated graphics solution that works with the gallery's 3D spatial design, establishes a clear visual hierarchy for intuitive navigation, and creates a visual language lasting over 10 years.
The design was to be elegant, thought-provoking, and well-crafted while maintaining the Museum's brand identity, using the house font Din Pro throughout.
The marketing campaign aimed to enhance the Science Museum's brand, represent the visitor experience, engage existing and new audiences, and drive footfall and ticket sales.
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