Financial Wellbeing Campaign for Older People in Leeds

About

Leeds City Council awarded a contract to Leeds Older Peoples Forum for the delivery of the Financial Wellbeing campaign from October 2023 until October 2024, valued at AUD 10,000.

The contract involved working with partners across the voluntary and statutory sector to promote the campaign within Leeds, creating campaigns for benefits such as Pension Credits and Concessionary bus passes, undertaking insight and producing reports on barriers to applying for benefits, and providing insight to support the review of needs around healthy ageing, particularly for ethnically diverse communities.

It also included raising awareness of associated benefits when applying for Pension Credits, leading a Pensions Credit uptake delivery group, piloting new innovative programmes to increase uptake, gathering insight and data on the impact of the pilots, sharing impact reports with partners, supporting emerging work on financial inclusion, and meeting with LCC Public Health quarterly to provide updates and insight on barriers to accessing Pension Credits and other financial wellbeing initiatives.