Direct Award for National Breastfeeding Helpline Continuity to The Breastfeeding Network
Awarded 31 Mar 2025
About
Department of Health and Social Care (DHSC) awarded a contract to The Breastfeeding Network for a 12-month period to provide continuity of the 24-hour National Breastfeeding Helpline (NBH).
The direct award was made under Regulation 32(2)(b)(ii) due to absence of competition for technical reasons.
The service includes a 24-hour telephone helpline, voicemail, social media, webchat, and links to the drugs in breastmilk advice service.
In 2024/25, the helpline was expanded to pilot a night service for 24/7 availability.
DHSC deemed The Breastfeeding Network the only supplier able to run the 24-hour service without service gaps, based on their capacity to manage demand and increase night service capacity in early 2025/26.
The Breastfeeding Network also previously commissioned an independent evaluation for the 2024/25 pilot and is uniquely positioned to arrange an independent evaluation of the full night service pilot as required by DHSC.
The contract value is £786,363.
DHSC is exploring longer-term solutions and intends to conduct an open procedure in late Q2 or early Q3 of 2025/26, with market engagement planned for late Q1 or early Q2 2025/26.
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