Digital Marketing and Social Media Management for Yorkshire Smokefree by Chapter 3 Digital Ltd

About

South West Yorkshire Partnership NHS Foundation Trust (SWYPFT) awarded a contract to Chapter 3 Digital Ltd for the provision of digital marketing and social media management services for Yorkshire Smokefree.

The contract aimed to increase client signups across all Yorkshire Smokefree services, create multiple campaign strategies to encourage self-referrals from priority groups, and develop comprehensive digital strategies to reach all demographic areas.

It included long-term planning documentation, increasing engagement across social media platforms, creating real-time web pages for each locality, providing social media management expertise, and promoting Yorkshire Smokefree through paid and non-paid advertising.

The supplier was also responsible for daily content creation and posting across various platforms with timely responses 7 days per week, and providing monthly activity reports covering engagement levels, advertising performance, and future planning.