Development of Audience Development Plan and Toolkit for North East Lincolnshire's Cultural Sector
Awarded 01 Feb 2023
About
North East Lincolnshire Council awarded a contract to Toot Sweet Marketing for the development of an Audience Development Plan and Toolkit for North East Lincolnshire.
The plan aims to enhance the borough's cultural offer, visitor economy, skills and talent retention, wellbeing, and civic pride.
The provider will consolidate existing audience knowledge, align with the newly developed Creativity Strategy, and create a forward-looking, aspirational, and coherent plan that is purposeful, relevant, resilient, and usable by all arts, culture, and heritage providers in the area.
The plan should involve local residents in interactive, imaginative, and meaningful ways to grow audiences, increase reach, and build deeper relationships.
It must be practical, evidence-based, and easy to understand, showcasing the positive impact of culture and heritage while outlining longer-term ambitions.
The contract value is AUD 14,700.
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