Delivery of Marketing Strategy for Leeds Road Corridor Visitor Destination Promotion
Awarded 04 Nov 2024
About
City of Bradford Metropolitan District Council awarded a contract to Out of Place Studio Ltd for the development and delivery of a marketing strategy to promote Leeds Road as a visitor destination across the district, regionally and nationally.
The marketing activity was aligned with the Council's Place marketing strategy, which aimed to boost Bradford's profile, attract investment, and foster a unified brand identity highlighting the city's cultural richness and diversity, alongside City of Culture 2025 activity.
The supplier was expected to develop and deliver a clear marketing strategy with a digital and social media focus and promotional activity for the duration of the contract period.
The contract value was £66,320.
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