CROWN COMMERCIAL SERVICE · Awarded contract
Awarded

Communications Campaign for Own Your Own Home Initiative

Awarded 05 Jul 2016

View live tenders
Awarded05 Jul 2016
Value£86,340.00
SupplierOlilvy & Mather Group
AgencyCROWN COMMERCIAL SERVICE
RegionLondon
CategoryPublic Services & Welfare
Ended 9y 4mo ago12mo term
Awarded 5 July 2016Expired 4 July 2017

About

CROWN COMMERCIAL SERVICE awarded a contract to Olilvy & Mather Group for a communications campaign supporting the Own Your Own Home initiative, aimed at persuading young working people to consider home ownership and take up appropriate Government home-buying schemes.

The campaign contributes to the Government's plan to provide economic security and supports the Department's policy outcome to help 1 million people into their own home by 2020.

The 2016/17 strategy re-uses existing assets and creative developed by the incumbent agency, potentially expanding social and radio content and re-editing TV footage to promote different housing schemes.

The contract value is AUD 86,340.

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