Commissioned Research on Soft Power and Cultural Relations in an Age of Competition
Awarded 06 Jan 2021
About
The British Council awarded a contract to M&C Saatchi World Services LLP for research on international cultural engagement's role in maintaining dialogue and cooperation amid international tensions.
The project involved a desk review, a qualitative component with case studies, and engagement activities, aiming to enable the British Council to understand, explain, and assess the role of cultural relations, develop recommendations for strategy, programme design, and resource allocation, and provide thought leadership to cultural relations practitioners and UK policymakers.
The contract value was AUD 99,324.
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