Breastfeeding Social Marketing Project in Gloucester City
Awarded 13 Oct 2019
About
Gloucestershire County Council awarded a contract to ICE Creates for the Breastfeeding Social Marketing Project, aimed at achieving a positive change in young women's beliefs, perceptions, and attitudes towards breastfeeding in Gloucester City to increase breastfeeding rates (initiation and continuation at 6-8 weeks after birth).
The project comprises four phases: insight work to understand local enablers and barriers, a six-month social marketing pilot co-produced with the target audience focusing on areas of greatest deprivation and lowest prevalence, evaluation of impact and effectiveness, and dissemination of findings.
The contract value is AUD 50,000.
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