Sunderland City Council · Awarded contract
Awarded

Behavioural Insights Project to Improve Breastfeeding Rates in Sunderland

Awarded 02 Mar 2020

View live tenders
Awarded02 Mar 2020
Value£40,000.00
SupplierThe Behaviouralist Ltd
AgencySunderland City Council
RegionNorth East
CategoryHealth & Medical
Ended 5y 5mo ago1y 4mo term
Awarded 2 Mar 2020Expired 17 June 2021

About

Sunderland City Council awarded a contract to The Behaviouralist Ltd for a Behavioural Insights Project aimed at increasing breastfeeding rates through the online tool Breastfeeding Friend.

The project involved two stages: scoping (including trial design, timescales, sample size, statistical power analysis, and stakeholder identification) and development, implementation, and evaluation of the intervention, which included research, insights gathering, and a detailed report.

The contractor also delivered two training sessions on behavioural insights to the Sunderland Health and Wellbeing Board and Sunderland Public Health Team.

The contract value was AUD 40,000.

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