Award of Project THRIVE Bus Patronage Research to First Essex Buses Ltd
Awarded 17 Mar 2025
About
Essex County Council awarded a contract to First Essex Buses Ltd for Project THRIVE, a research project investigating and evaluating initiatives to grow bus service patronage.
The project, funded by £4.9m in 2023/24 and £4.9m in 2024/25 from the Department for Transport's Bus Service Improvement Plan Plus (BSIP+) funding, tests targeted measures such as marketing, digital promotion, better information, and increased frequency to assess their impact on passenger growth.
The contract value is £257,000.
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