Award of Media Planning & Buying Services to RH Partners by University of Sunderland
University of Sunderland · Awarded contract
AwardedAward of Media Planning & Buying Services to RH Partners by University of Sunderland
Awarded 08 Apr 2022
Awarded08 Apr 2022
Value£3,000,000.00
SupplierRH Partners
AgencyUniversity of Sunderland
RegionNorth East
CategoryMiscellaneous
Ended 1y 7mo ago3y term
Awarded 8 Apr 2022Expired 7 Apr 2025
About
University of Sunderland awarded a contract to RH Partners for media planning, sourcing, and purchasing across various media channels to support student recruitment, brand awareness campaigns, and other advertising requirements, including B2B media buying.
The contract commenced approximately April 2022 for a period of 3 years, with an option to extend for 2 years in 12 monthly increments.
The overall contract value is estimated at GBP £3 million over 5 years (the maximum contract length), equating to GBP £600,000 per annum (excluding VAT where applicable), with no guarantees on spend levels.
The University reserved the right to spend an additional 100% of the original anticipated budget and to purchase some elements of local media directly where existing contracts exist.
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