Award of Local PR Campaigns for Sunderland and Northumberland to Munch Media and Marketing Limited
Awarded 13 Sep 2018
About
Big Lottery Fund awarded a contract to Munch Media and Marketing Limited for the delivery of a six-month targeted public relations campaign in Sunderland and Northumberland, aimed at raising awareness of National Lottery funding at the local level.
The campaign was commissioned by the National Lottery Promotions Unit (NLPU) to address low awareness, with only one in three people able to name a lottery-funded project in their area.
The agency was required to devise and deliver the campaign, identify local projects to feature, and support a 'test and learn' pilot to inform future campaigns.
The contract value was £78,813.
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