Award of Brand Development Consultation to Winster Marsh by Royal Botanic Garden Edinburgh
Awarded Unknown
About
Royal Botanic Garden Edinburgh awarded a contract to Winster Marsh for an experienced brand consultant to audit its recent brand development project and facilitate progress towards a shared agreement on the Garden's future brand strategy.
The senior consultative role involved liaison with RBGE's Executive Team, working with Directors and other stakeholders to refine key brand elements including the possible evolution of the organisational name and logo, brand foundations, essence and values, and brand architecture.
The Garden already had one creative route to consider, and upon completion of the consultation, further creative routes were proposed to be sought.
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