BFI · Awarded contract
Awarded

Appointment of Ocean Outdoor UK Ltd as Advertising Agent for BFI IMAX Advertising Wrap

Awarded 01 Apr 2022

View live tenders
Awarded01 Apr 2022
Value£1.00
SupplierOcean Outdoor UK Ltd
AgencyBFI
RegionUnited Kingdom
CategoryArts & Culture
Expires in 5mo5y term, 92% elapsed
Awarded 1 Apr 2022Expires 31 Mar 2027

About

BFI awarded a contract to Ocean Outdoor UK Ltd to act as its advertising agent for the BFI IMAX advertising wrap.

The BFI IMAX building, located in the centre of the Waterloo roundabout in Central London opposite Waterloo Station, was commissioned by the British Film Institute and designed by Bryan Avery of Avery Associates Architects.

The advertising wrap is an internal drum, not a digital screen, featuring the largest canvas in the UK at 1,734m², supported by LED technology with 48,000 LEDs, and is dynamic, fully programmable, and capable of using every colour.

The contract with the incumbent provider expired on 31 March 2022, and the opportunity was not offered as a lease of the advertising wrap.

The contract value is £1.

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