Tender: Yorkshire Water Marketing Services Framework – Integrated Marketing, Brand and Digital

About

Yorkshire Water is seeking a supplier for a marketing services framework to plan, develop, deliver and evaluate integrated marketing and communications activity that supports its strategic objectives, strengthens customer engagement and trust, raises awareness of key services and initiatives, and promotes positive behaviours alongside business, environmental and public service priorities. The scope covers strategic marketing planning, brand development and management, creative strategy and campaign development, advertising, digital marketing, social media, content creation, customer engagement, audience insight and research, media planning and buying, campaign implementation and performance measurement and evaluation. Appointed suppliers may be asked to deliver accessible, inclusive communications across multiple channels and audiences to support customer awareness, water efficiency, environmental protection, operational communications, service improvements, reputation management and other corporate priorities through call-off contracts or work packages under a flexible framework. Suppliers must demonstrate relevant expertise, creative capability, strategic insight, strong project and account management, value for money and a commitment to measurable, sustainable outcomes while working collaboratively with Yorkshire Water to maintain brand consistency and meet regulatory and customer commitments.