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FIRST GREATER WESTERN LIMITED · Find a Tender

Awarded

Tender: Strategic Creative Agency Partner for Great Western Railway (Famous Five Campaign)

Released 11 months ago

AwardedView contract

Won byDDB UK Limited

Contract value£4.0M

Term3 yearsJuly 2026 to June 2029

Awarded15 May 2026

With this buyerFirst contract2 contracts in total

ClosesNot listed

Est. valueEstimate£30K to £4.0M

LocationNorth East

AgencyFIRST GREATER WESTERN LIMITED

SourceFind a Tender

CategoryMiscellaneous

About

Great Western Railway (GWR) is seeking a strategic and creative lead agency partner to continue its long-running 'Famous Five' campaign, delivering best-in-class travel marketing that excites customers, drives revenue impact and raises brand fame across its network. GWR highlights recent industry recognition, including being named the 'UK's most consistent brand' by System1 and having a recent campaign ranked in the top 3% of travel ads in the country by Kantar. This procurement is run by First Greater Western Limited on its own behalf and on behalf of the successor operator of the Great Western Railway franchise, which is expected to be a wholly owned subsidiary of DfT OLR Holdings Limited ultimately owned by the Secretary of State for Transport; the date of any transfer of operations is not yet confirmed and contractual arrangements may include provisions for such a transfer.

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Agency spend history

FIRST GREATER WESTERN LIMITED

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