FIRST GREATER WESTERN LIMITED · Find a Tender

Tender: Single Customer View (SCV) Platform, CRM and Loyalty Services – Great Western Railway (GWR)

Released 6 months ago

ClosesNot listed

Est. valueEstimate£350K to £740K

LocationUnited Kingdom

AgencyFIRST GREATER WESTERN LIMITED

SourceFind a Tender

CategoryIT & Software

About

GWR is seeking a supplier to deliver an integrated Single Customer View (SCV) data platform alongside CRM, digital analytics and loyalty operations to create a unified, scalable, insight-driven ecosystem that strengthens customer relationships, improves operational efficiency and drives measurable commercial value by increasing engagement, repeat travel and revenue through personalised, timely interactions. The partner will build and operate data ingestion and insight flows from SCV through to personalised activation, provide CRM programme management and loyalty programme delivery, and carry out ongoing optimisation to continually refine journeys, communications and member experiences while supporting wider commercial and customer UX objectives. The service must be flexible and scalable to adapt as industry structures, governance requirements and customer priorities evolve, recognising GWR's future transition into the Department for Transport Operator model and, in time, Great British Railways.

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Agency spend history

FIRST GREATER WESTERN LIMITED

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