Tender: SEO, GEO and AI Search Consultancy Services for Imperial War Museums (2‑Year Contract with Extensions)

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Imperial War Museums is seeking a supplier for ongoing consultancy and advisory support for Search Engine Optimisation (SEO), Generative Engine Optimisation (GEO) and AI search visibility across its websites and digital estate. The appointed supplier will work closely with IWM's content, digital and technical teams to improve organic search performance, online discoverability and visibility in both traditional search engines and AI-driven search and answer platforms, providing services such as technical SEO audits and recommendations, content optimisation and strategy, keyword research and search intent analysis, GEO and AI visibility consultancy, answer engine optimisation, structured data and schema recommendations, search analytics and reporting, user journey and conversion optimisation, website discoverability and indexing improvements, plus training and capability building for internal teams. This is a two-year contract with the option to extend by two further one-year periods, and the advertised value anticipates that IWM will choose to use both extensions.