Tender: PR Agency Services for Fresh and Balance Tobacco and Alcohol Harm Reduction – North East

About

Synchronicity Care Limited on behalf of Fresh and Balance is seeking a provider of PR Agency Services to deliver year‑round public and partner‑facing communications that reduce tobacco and alcohol harm across the North East. Fresh and Balance is a single joint programme operating under two brands to reduce smoking rates and alcohol‑related harm using mass media campaigns, campaigning and advocacy, internal communications and national engagement with politicians and decision makers. The role includes securing traditional and online content, driving news and social media reach and engagement, working with senior stakeholders as messengers and champions, and planning social marketing approaches across two key websites (FreshQuit.co.uk and ReduceMyRisk.tv). Communications cover behaviour change (quitting smoking, reducing second‑hand smoke and drinking), highlighting regional and national cost and harm, and campaigning for policy change while building partnerships across the health system, local communities and the voluntary sector. The contract is expected to start on 1 April 2027 with potential extensions subject to performance and funding.