Tender: Marketing, Advertising and Media Buying Services for Student Recruitment – Wirral Met College

About

Wirral Met College is seeking a supplier for marketing, advertising and media buying services to support student recruitment, raise awareness of the College and promote its courses. The requirement covers campaign planning, media recommendations and buying, campaign delivery, monitoring, optimisation and performance reporting, and may include digital advertising, paid social media, outdoor advertising, radio and audio advertising, and printed promotional materials and distribution as detailed in the specification. The contract is for an initial 12 months with an option to extend for a further 12 months at the College's discretion. Bidders must complete the tender response workbook, including the Common Campaign Scenario and Pricing Response, in accordance with the specification and submission instructions; tenders will be evaluated on quality (70%) and price (30%).