Tender: Market Research on Healthy Ageing – Hywel Dda University Health Board

About

Hywel Dda University Health Board is seeking a supplier to conduct market research on healthy ageing to inform service planning, identify unmet needs, and support commissioning, policy development and partnership working. The research aims to generate robust insights into the needs, behaviours, attitudes, and market opportunities related to healthy ageing across the HDUHB area to enable informed strategy and service design. The study will address four key objectives—Population Insights; Market and Service Landscape; Behavioural and Communication Insights; and Strategic and Commissioning Insight—and will focus on adults aged 40 years and over, including priority subgroups, exploring how different groups perceive, experience, and engage with healthy ageing and identifying opportunities to improve preventative health outcomes and service delivery. A robust mixed-methods approach combining quantitative, qualitative, and secondary research elements will be used to provide a comprehensive understanding of needs, behaviours, experiences, and future opportunities.