Tender: International Lead Generation Services for West Midlands Inward Investment

About

The West Midlands Growth Company (WMGC) is seeking a supplier for international lead generation services to identify, engage and qualify high-potential overseas businesses that could establish or expand operations in the West Midlands. The supplier will deliver targeted lead generation across priority international markets and sectors, including North America, Europe, the Middle East and North Africa (MENA), and Asia-Pacific (APAC), leveraging existing networks, market intelligence and proactive outreach to build a pipeline of qualified investment opportunities aligned with the region’s strategic priorities. A key focus is supporting promotion of WMGC’s Global Growth Programme (GGP) by identifying businesses that meet the programme’s criteria and can be converted into GGP landings, while also identifying wider inward investment opportunities outside the GGP. Activity should align with WMGC’s wider inward investment programme and support priority campaigns and market engagement, including events such as Birmingham Tech Week, Smart City Expo World Congress and Mobile World Congress. The supplier will work collaboratively with WMGC, providing regular reporting on activity, pipeline performance and outcomes and maintaining a flexible, responsive approach to changing market priorities and organisational requirements.