Tender: Discovery Phase: Digital Universal Front Door for Business Growth West Midlands (BGWM)

About

West Midlands Growth Company (WMGC) is seeking an experienced agency or consortium to undertake a Discovery Phase to design a new digital service that will act as the universal entry point for Business Growth West Midlands (BGWM). The project will validate user needs and key assumptions behind a Hybrid Universal Front Door model, define service requirements, and produce a robust specification for future procurement and implementation. The future service must provide seamless entry and clear routing, support referral management, enable business intelligence capture and outcome tracking, use proportionate digital triage to direct businesses to automated local referrals or person-led High Growth and Strategic Account Management, and ensure it adds clear additional value without duplicating existing local, regional, national or private-sector provision. Discovery should assess market solutions and be informed by recognised best practice for comparable business support ecosystems and digital service models.