Tender: Development and Marketing of Car-Free Visitor Incentives for West Midlands Attractions

About

West Midlands DDP is seeking a consultant or partner agency to work with regional attractions and venues to develop and market incentives that encourage visitors to arrive via car-free journeys—by train, bus, bike and on foot—supporting the West Midlands Net Zero Five Year Plan and regenerative tourism aims. The appointed supplier will work with a range of businesses across the DDP geography to co-develop targeted incentives, provide marketing support to drive awareness and consideration of car-free visits, build leisure use of public transport, and gather evidence to address ‘last mile’ barriers; the project will pilot approaches and produce case studies to demonstrate environmental benefits from reduced private vehicle CO2 emissions and improved access for visitors without cars.