Tender: Destination Welcome Training for Liverpool City Region – Support Visitor Growth and Dispersal

About

A collaboration of Liverpool City Region (LCR) businesses and public partners is seeking a supplier for a Destination Welcome Training Scheme to help promote LCR as a complete destination, attract more visitors, increase their length of stay and disperse them and their spend across the region. The training scheme is one workstream within a wider programme that includes destination marketing to business and leisure markets (led by LCR Destination Partnership), route development to grow inbound airline connections (led by LJLA), digital development of three destination websites for Liverpool, Southport and Wirral (led by LCR DP), and research and evaluation including primary visitor research and digital campaign analysis (led by Northwest Research). The project’s overall aim is to boost tourist numbers across the city region and ensure visitor spend is distributed across the region’s products.