Tender: Creative Campaign Partner — Student Recruitment for The City of Liverpool College (Liverpool City Region)

About

The City of Liverpool College is seeking a creative agency to develop a multi-channel student recruitment campaign that positions the College as the first-choice option for students who want more. The campaign must work across digital, outdoor and audio and speak with equal conviction to three audiences: 16–18 year old students, adult learners and employers seeking to upskill their workforce. Work will sit within the College’s established brand framework (set colours, typography and logo guidelines) with scope for creative interpretation, particularly around typography and visual language. The opportunity is limited to Liverpool City Region agencies under the Schools Exemption, and bids must include the postcode of the office that will be responsible for the account. The contract value is approximately £40,000 ex VAT per annum, the top four scoring suppliers will be invited to a presentation stage (date and brief to be advised), and a UK3 Planned Procurement Notice was not required.