Tender: Audience Research Services for National Galleries of Scotland – Fieldwork, Analysis and Reporting for Four Gallery Sites

About

The Board of Trustees for the National Galleries of Scotland is seeking a supplier to provide audience research services to deliver visitor insight and analysis that support the organisation’s 2030 Strategy, Business Plan, KPIs, special projects and organisation-wide strategic planning. The contract will primarily cover fieldwork surveys and associated project management, client data access, analysis and reporting for each of the four gallery sites, with services agreed on an as-required basis and no guaranteed minimum spend. The Service Provider must be a member of, accredited by, or operate in accordance with the standards of the Market Research Society or an equivalent recognised professional body for market research, social research, insight or analytics, and must detail a robust, flexible methodology to meet NGS data-capture requirements. NGS may at its discretion require work at a fifth site currently under construction, the agreement is non-exclusive and, where permitted by procurement legislation, NGS may procure additional services or extend services from the supplier; in the event of unsatisfactory performance NGS may terminate and negotiate with the second or third placed providers.