Tender: Audience Research Services for National Galleries of Scotland – Fieldwork, Analysis and Reporting

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The Board of Trustees for the National Galleries of Scotland (NGS) is seeking a supplier for Audience Research Services to deliver visitor insight and analysis that support NGS’s 2030 Strategy, Business Plan, KPIs, special projects and organisation-wide strategic planning. The contract will primarily provide fieldwork surveys plus associated project management, client data access, analysis and reporting for each of the four gallery sites, with the possibility of requirement at a fifth site currently under construction. The Service Provider must be a member of, accredited by, or operate to the standards of the Market Research Society (MRS) or an equivalent recognised professional body, and must present a robust, flexible methodology that meets NGS’s data capture requirements. Services will be commissioned on an “as required” basis with no guaranteed minimum volume or spend; the agreement is non-exclusive and NGS may procure additional services or, in specified circumstances, procure outside the contract. In the event of unsatisfactory performance and contract termination, NGS may negotiate with the second and third placed suppliers.