Tender: Annual Family Pantomime Production at BEAM Theatre, Hertford (2026–2028, option to 2029–2030)

About

East Hertfordshire District Council is seeking a Pantomime Production Company to produce and deliver an annual high-quality family pantomime at BEAM in Hertford for 2026–2028, with an option to extend for 2029–2030. BEAM, which opened in August 2024 on the site of the former Hertford Theatre, offers a 550-seat theatre, a flexible studio seating 140+, three cinema screens, a dance studio, community space and hospitality areas; the pantomime is expected to be a major commercial driver and deliver significant revenue back to the venue. The Council requires productions that are high quality and appeal to all ages, attract broad audiences including school visits, build revenue growth, support community outreach and local youth involvement, and raise brand awareness regionally and nationally. Tenderers must meet conditions of participation including a minimum turnover threshold of £1m pa and previous experience delivering a similar contract; the Council reserves the right to carry out additional financial checks, to cancel the procurement or not award a contract, and notes that deadlines for returns will be enforced.